Inbound marketing is all the rage right now, however not everyone is taking advantage of it’s usefulness, especially when it comes to following up on trade show leads. Inbound marketing then uses social media to then stay connected to these qualified leads. Those that find your content to be of value will want to stay connected to you in hope they will get more valuable content. This is why they follow your blogs and twitter.
At a trade show you may meet a qualified lead that is not interested in your service right now, however they might need your service in a month or a year. Sales personnel cannot follow and stay in contact with all of these leads, nor does this lead want the sale person to hound them. This is where using inbound marketing and social networking outlets can be applied to trade show lead follow-up strategy. Your follow-up emails should include an invitation to follow your company on twitter, or your blogs, or facebook etc, for them receive more information of value, such as tips.
In addition to this, your company can stay in contact with them so that
even if they are not interested now, you will stay in-touch with them for
potential business in the future.
This is just one way you can use social media and inbound marketing as part of your trade show follow-up strategy. I hope this gets you thinking of ways to get better results out of your trade show exhibiting experience. If you do find this information to be of value, follow us!