I think I’m psychic! Are you a skeptic? TSEA confirms trade show budget cuts for 2009 by 17%. Having looked into my crystal ball a week ago, I posted Creative imaginations avoid trade show industry casualties, and showed how you can cut your trade show budget and sacrifice NOTHING! Based on the survey numbers, that sacrifice is $78,100. What are you going to have to cut? Would you rather sacrifice nothing?
The survey also states that 51% do not provide trade show training for their staff.
Those who don’t train say they face budget issues, timing issues as well as even push back from their management.
More psychic proof is found in post Cost conscious trade show training. It sure is odd that
Sales from leads (67%) and total number of leads (62%) were the most frequently cited ways exhibitors measured their success at a show.
Wouldn’t you do better if you trained your staff?
According to the survey, trade shows will get 1/3 of 2009 marketing budgets. Why? Because trade shows are still very important for generating leads and closing sales. We are here to help you get the most out of your budget; to tighten up your trade show strategy; and to provide functionally designed custom exhibits for your trade show success.
My psychic powers are tingling. I think you’ll be calling.