Client: CIT      

Exhibit Size: 20X30

The Booth Details:

This was a rental design for CIT, truly maximizes its trade show booth space.  It utilizes the company’s corporate colors for branding at the trade show.  This exhibit has two work stations at both corners of the booth, as well as the a sitting area.  The large circular CIT sign is attached to the tower as are the two blue half circles.

The Strategy:

This exhibit lead retrieval systems are located at both work stations.  Each system printed out the qualified leads information for CIT sales representatives to take detailed notes to help with the trade show follow-up process.  The exhibit design focused on being open and inviting, while standing out from other exhibits at the trade show.  The sitting area is for sales representatives to sit down with existing and potential customers at the show.  This allowed for relationships to be created and strengthened while showing these leads any of the new products CIT offers.

No gimmicks are to be used in the exhibit, instead the focus was using a pre-show marketing/sales strategy to increase exhibit booth traffic.  Also, after the show an effective follow-up strategy will maximize their results by increasing conversions of the shows leads to sales.

People Placement Strategy:

Additional sales reps are located on the corners that had the most show traffic flow.  This will all depend on where the entrance of the show floor is, and where the presentation halls are, amongst other things.

Exhibit Marketing/Sales Strategy Consulting:

Marketing Strategy:

The creation of an effective pre–show through post-show marketing strategy makes the difference between maximizing the trade show ROI and having an exhibit be a giant waste of marketing dollars.

Exhibit Staff Training & Strategy:

Working a trade show exhibit is different than normal sales procedures.  In order to maximize a trade show’s potential, it is essential to have a well trained staff.  TMG Exhibits trained exhibit booth staff on:

• The best techniques to stop traffic.
• Staff members are then provided with objectives and assigned roles.
• Secrets of how to interacting with qualified leads at a trade show in a way that provides the sales representatives with their full attention while having a sense of comfort.
• Creating an effective follow-up process that the sales representatives approve of and feel will get the best results.
• Providing results that can be tracked and quantified to show the real trade show ROI.