Recently Exhibitor Magazine put out a Social Media Marketing survey, which surveyed almost 8,000 trade show exhibitors. This survey was conducted because of the large social media boom in the business world. In fact, facebook alone grew by 42 million people from January and July of 2009. With this large growth, the trade show and event world is keeping a close eye on social media marketing and deciding what it means to them.
Although a few companies that have utilized social media in the exhibit and event world, many of them are waiting to see if social media is just a fad or if it will result in a revolutionary change to trade show and event world. The survey showed that over two-thirds of the respondents have used social media sites as part of their marketing strategies for trade shows and events. Those who have utilized social media have reported an increase in brand awareness and enriched the relationships with their clients, increased booth traffic and even an increase in sales. In fact, 58% of respondents of the survey believe that social media has moderate potential for exhibit and event marketing. 90% of the respondents insisted that social media has unlimited potential in the face-to-face marketing events. Of the different types of social media, the two channels that show the most potential with trade shows and events are
Facebook and Twitter. Even with exhibit and event professionals admitting that social media could be very beneficial, only 31% of the respondents claimed that they have effectively used social media with exhibit marketing and only 24% of them have used it effectively with event marketing.
What is the biggest hurdle for companies when it comes to using social media with their events and trade show exhibits? In one word, TIME! The companies lack the time that is needed to effectively use social media as part of their event and exhibit marketing campaigns. This is why so many companies are starting to outsource this service to agencies that specialize in how to use social media in the trade show and event world. This will most likely continue to be the trend until it is determined if social media is here to stay.
Do you think social media is here to stay? If so, how will it affect the trade show exhibit and event world?
If you want to view the results of the survey visit: www.ExhibitorWebLinks.com.
Tags: booth traffic, brand awareness, event marketing, event professionals, exhibit marketing, exhibitor, marketing events, marketing strategies, marketing survey, media marketing, trade show exhibitors, trade show exhibits, trade shows
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