Trade Show Questions to Ask
When talking with clients and potential clients I often ask why they are exhibiting at their trade show. I understand this is an odd question because they will use my services if they are exhibiting, but I want to make sure my clients are exhibiting for the right reasons. Here are the most helpful questions to ask yourself if you want a successful trade show exhibit:
- Why am I exhibiting at this show?
- Is my target market attending the show?
- Will exhibiting help grow our business?
- I am just exhibiting because I always do…is there anything else I can do to maximize this opportunity?
Does my booth:
- Clearly convey exactly what I do in a way that will solve my target markets problem/pain?
- Allow me to stand out from other exhibits at the show?
- Have a layout that attracts people into the booth rather than repel the potential leads?
- Have an attendee/qualified lead exhibit flow mapped out?
- Contain trade show booth trained exhibit staff with assigned roles and understands their objectives.
Does my strategy include:
- A pre-trade show strategy that will attract qualified leads to our exhibit before the show even begins?
- An at-trade show show strategy that will utilize our unique opportunity to gain brand awareness, roll out a new product, social media opportunities, maximize the number of qualified leads into the booth, which will increase sales?
- A post-trade show follow-up strategy that will yield a high return on investment and successfully get show lead responses and help convert them into sales?
- A trained sales staff that understands the marketing strategy and how to use the social media and other great techniques to increase their lead to sale conversions?
If you answered no to any of these questions or don’t really know what I am talking about here, feel free to contact us for a free exhibitor assessment where we will look at your exhibit design and strategy to provide you with free exhibitor consulting that will help you improve your results and lead to greater success!