FootJoy Exhibit Case Study
Client: FootJoy
Show: Golf Show
Exhibit Size: 80X80 Double Deck
The Booth Details:
We used the Tan as it went with their golf color theme. On the sides it had 12 work stations with a second floor meeting room for scheduled meetings with existing/potential clients.
The Strategy:
Typically you don’t want to have any walls on your booth as walls are barriers keeping people from entering you booth. You want it to be warm and inviting. At the same time you want to create a warm and intimate experience for your client. With this 80X80 booth we were able to accomplish both of these tasks.
As you can see we do have walls on this booth, however the booth is circular. What this did was create spots for our sales reps to stand (each one of the four corners), which is a prime spot as the isle corners are where you can get the most traffic. Also, the booth has more opening on the right and left side of this picture. The reason for this is that traffic was coming from that direction so we wanted to have more of an opening for them to feel welcome to come in. On the side they were coming from we had a could additional sale reps.
People Placement Strategy:
We had additional sales reps on the corners that had the most flow of traffic. This will all depend on where the entrance of the show floor is, and where the presentation halls are, amongst other things. (If you need further explanation on that give me a call.)
Exhibit Marketing/Sales Strategy Consulting:
Marketing Strategy:
Provided our client with an effective pre–show through post-show marketing strategy.
Exhibit Staff Training & Strategy:
Working a trade show exhibit is different than normal sales procedures. In order to maximize a trade show’s potential, it is essential to have a well trained staff. TMG Exhibits trained exhibit booth staff on:
- The best techniques to stop traffic.
- Staff members are then provided with objectives and assigned roles.
- Secrets of how to interacting with qualified leads at a trade show in a way that provides the sales representatives with their full attention while having a sense of comfort.
- Creating an effective follow-up process that the sales representatives approve of and feel will get the best results.
Tags: consulting marketing, double deck, exhibit marketing, exhibit size, exhibit staff training, golf show, marketing sales, marketing strategy, placement strategy, sales reps, sales strategy, strategy consulting, trade show exhibit
