Recently I was at the Adtech trade show at the Jacob Javits Center in New York City with “Idea Launch,” one of our new clients.  While walking the show floor I noticed two very important things that all exhibitors should know!

1^st
There were quite a few people in the isles.  It was easy to notice that attendance was up!  This is a good sign to exhibitors as it shows that companies are starting to spend money and allowing their staff to attend trade shows.  Also, it is a positive sign to the economy because the companies are loosening their money belts to not only attend trade shows, but are looking to start buying again.

2^nd
When walking the isles checking out the different booths not only to see what the companies did, but also what their trade show strategies entailed.  While doing this I ran into quite a few exhibit booth models.
Companies’ will uses these trade show booth models to attract attendees to their booth, with hope that an increase of booth traffic leads to more leads and in turn more business.  This is also a good sign in the exhibit world as it shows that companies are also spending additional marketing dollars on these trade show booth models.

Has anyone else started to see this at any other trade shows?

Tags: attendance, attendees, booth models, booth traffic, booths, exhibit world, exhibitors, jacob javits center, marketing, new york city, trade show booth, trade shows

This entry was posted on Friday, January 15th, 2010 at 3:20 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.